Dior Omotesando
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Location:
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5-9-2 Jingumae
Shibuya-ku
Tokyo
Japan
coordinates:
35.6673737 139.7072601
Building names(s): Dior Omotesando / Christian Dior Omotesando
Architect/Designer: SANAA + - Sejima & Nishizawa
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Last update: 30 June, 2011 | Suggested By LT


(9 votes, average: 3.67 out of 5)
The building, itself, is gift-wrapped in a translucent skin that allows the building underneath to show through. The effect is achieved by using clear glass on the outside and a second displaced layer of translucent acrylic on the inside. Further designs can be added to the building’s skin like butterflies, logos, or whatever is needed to adapt the building to a sale, or a change in season. It’s the architectural equivalent of a child’s temporary tattoo.
The dressing rooms do not have mirrors. Instead, video cameras take pictures of the customer every few seconds and project them on video screens.