Location:

Gyeonghui Palace Garden
1-126, Sinmunno 2ga
Seoul
Jongno-gu
Korea

coordinates:
open coordinates in google maps
open coordinates in apple map

Building names(s): Prada Transformer
Architect/Designer: OMA
architect website:

Picture 1 of 2

C Hane



Completion date: 2009

function(s): fashion, pavilion, retail

opening hours: now till the 24 May 2009
Tues-Wed 12:00 – 18:00
Thurs-Sun 12:00 – 20:00

Cost: Admission is free (reservations essential @ website or infoline: +82 273744772)

website: www.prada-transformer.com

The opening event in the pavilion is an exhibition of skirts designed by Miuccia Prada. Titled Waist Down, the exhibition was designed by OMA’s think-tank, curatorial, and publishing unit AMO. On 26 June, the pavilion will be flipped to accommodate a film festival co-curated by Alejandro González Iñárritu, the Oscar-winning director of Babel (2006), and the critic Elvis Mitchell.Another flip will take place on 30 July, transforming the pavilion into a gallery for an exhibition by Swedish artist Nathalie Djurberg, curated by Germano Celant, the artistic director of the Prada Foundation in Milan. The closing event of the pavilion is a Prada fashion show for 500 guests.