Nike Harajuku
(2 votes, average: 3.50 out of 5)
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Location:
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1-13-12 Jingumae
Tokyo
Japan
coordinates:
35.6695976 139.7035065
Building names(s): Nike Harajuku
Architect/Designer:
Masamichi Katayama
architect website:
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Other Information:
Completion date: 2010
Function: retail
opening hours: 11.00 – 20:00store website: http://nike.jp/nikeharajuku/ (Japanese only)
Last update: 15 September, 2010 | Suggested By LT
While unmistakably Nike, the space makes an inspiringly distinct departure from their other stores. Katayama used elements from shoes and the brand’s history to create crisp but playful treatments. Black rubber soles cut into square tiles make up one wall, while waffle irons, similar to the one used to make the first Nike running shoe tread, offer a poetic backdrop for the latest high-tech trainers (both pictured below). The centerpiece shoe chandelier hangs over the stairway between the first and second floors, made from 400 pairs of of various styles, all in white leather and creating a subtle glow by reflecting lights pointed at them. Behind the cash wrap on each floor is a different creative installation: floor one features a “Just Do It” sign made from foot molds, the second floor has a nautilus made from Dunk uppers (pictured above) and the third floor hosts a crest made from cleats. Beyond these remarkable elements, subtly sophisticated details are there for for discovery throughout the store